Why is social media marketing important in today’s time?
My favourite quote is either love is or Hate is … But you can’t ignore social media..
and post covid this has been a harsh reality ..
When prime minister announced first Lockdown . one of my jewellery client’s post was schedule for posting and it got posted automatically …
after 1 hr we realized what would people think and react .. so we checked the post and to our surprise it was till date the best performing post .. we got soooo many inquiries and was a game changer . the ads never worked as great as they worked during lock down 1.
So we realized on the same day that social media will have much more importance now…
Coming back to the point…..
The impact that social media has in our lives is so vast that social media has evolved far beyond being just a place to socialize and hangout. Opting for Social media marketing for business is no longer optional, in fact it has become the most influential platform for digitally advertising your product/brand and services and also directly communicating with your target audience and potential customers .
Also considering the present scenario where almost the entire world has been in lock down due to pandemic, going digital for smaller things and online shopping is inevitable. Social media offers a chance to the audience to engage and interact with the brand from the comfort of their home.
One reason that makes social media marketing such powerful and commendable medium of marketing is that its reach is tremendous, you can reach a large number of people within seconds of posting an ad as compared to print media or television.
One thing that make social media so appealing and interesting is that it is one of the least expensive ways of marketing. It is very cost effective, creating a business profile on instagram or facebook doesn’t cost anything. It is possible to grow as a brand on social media networks without spending a single rupee by simply being consistent and posting interesting and relatable content for your audience.
Social media marketing allows the startups and smaller brands to communicate with people and to really connect with them on a personal level. The more your customers know you and relate to your stories, higher are the chances that your business is on top of their minds whenever they search or think about buying a similar product/service.
It is not just upcoming startups and smaller brand with small budgets using social media to advertise their products/services, but bigger, more established brands are also using social media as a medium to advertise, spread social awareness and communicate with their existing and potential customers.
Social media marketing is relatively new and brands are still playing with ideas and creative ways to engage with target audience . Going live or hosting a question answer session, posting your customers feedback or creating a video to show behind the scene or how a product is being made or packed, or just simply sending out a strong message about relevant social cause are just some of the ways .